Led by internationally award-winning film director Afshar Iqbal, Cams & Comms was established in 2011 to provide innovative media solutions to the communications departments of the government, development, and corporate sectors in Pakistan. The business was formally registered with the Federal Board of Revenue (FBR), Government of Pakistan, in 2016.
Working with an objective to provide cost-effective yet quality media products, Cams & Comms, over the years, has served several national and international organizations. These include the National Rural Support Programme (NRSP), Google, World Health Organization (WHO), Ipas, International Rescue Committee (IRC), International Committee of the Red Cross (ICRC), Save the Children Pakistan, Pakistan Coalition for Education, Ministry for Federal Education & Professional Training, Search for Justice, AWAZ Foundation Pakistan: Centre for Development Services, ICRUS Communications and MYMACOMM, etc.
Through our work, we have had the privilege of ideating mass and digital media campaigns as well as films aimed at raising awareness on a wide range of social issues. These include media products promoting immunization and addressing vaccine hesitancy through social and behaviour change communication, particularly during the COVID-19 pandemic. Additionally, we have highlighted the needs and basic human rights of young people, child protection, psychosocial support, WASH, community mobilization, Gender-Based Violence (GBV), COVID-19 response, barriers to girls’ education, closing the digital divide for underserved women in Pakistan, tele-health, nutrition, climate change, disaster risk reduction, tobacco control, the health hazards of industrially produced trans fats, countering violent extremism, and social cohesion. The Sustainable Development Goals (SDGs) have remained a recurring theme throughout our work, with a specific focus on SDG-3 (good health and well-being), SDG-4 (quality education), SDG-5 (gender equality), SDG-13 (climate action), and SDG-16 (peace, justice, and strong institutions).
Our team comprises of seasoned professionals who are always prepared to conceive, create and campaign!